It’s always a pleasure to be granted creative freedom on a project! V7 Martial Arts' name is derived from the seven virtues of bushido. It’s a martial arts gym with an emphasis on training the whole student. We love the way that owner Cathy Harbour described the gym’s visual identity: “Clean lines, modern look, calm, soothing area that will encourage people to center their minds and focus on understanding how to control themselves, learn skills and leave feeling far better than they arrived.”

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Check out the logo development below!