Fork in the Road

Branding for a local food truck, from logo to vehicle wrap.

South Fork Public House wanted to expand in a delightful and unique way--with a food truck! I was definitely excited to work on this one!

We started by looking at the pub's current identity and decided to link the branding through a shared color palette. I had quite a bit of fun developing logo concepts for this project, the name provided a lot of fun imagery to work with.

This was the logo solution that decided best matched the main pub's identity.

Next was the really fun part--the vehicle wrap! I played with several different ideas before deciding on a direction.

We ultimately decided to go with an outdoorsy theme to complement their tagline, "Everything tastes better outside". Here are versions for the two long sides of the truck, one with windows for serving customers, and one side without.

The finished product! Photos courtesy of the South Fork Public House Facebook page.

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