B&L Bicycles

Located on Main Street in Pullman, B&L Bicycles needed a sharper, updated version of their logo.

B&L Bicycles original logo
B&L Bicycles original logo

After looking at the raster version of the logo, we focused on modifying the "B & L" font, and make the logo cleaner so that it would reproduce well at a larger size.

B&L Bicycles font ideas

Starting off, we replaced the "B & L" text. The Yellowtail font was our front runner, but we ultimately decided on a lighter version of the font. A non-bold version of Yellowtail doesn't exist, we modified the font! Original to the left, lightened version to the right.

B&L Bicycles final logo modification, designed by Hannah Kroese, HK Creative, graphic designer in Moscow Idaho

Finally, we carefully traced over the raster graphic with vectors to create a scaleable version of the logo. We made two additions to the original logo--a banner beneath "Bicycles" with customized text, and a curved piece of text at the bottom with their location. Now B & L Bicycles has a clean, vectorized version of their logo that will reproduce at any size!

B&L Bicycles final logo modification, designed by Hannah Kroese, HK Creative, graphic designer in Moscow Idaho

Drop us a line if you would like the same treatment for your existing logo!